ABI Attachments

Catalog Design

Catalog layout and copywriting for informational catalogs, speaking to a rural, wealthy, often western/equine focused demographic. Photography and logo work is mine as well.

Click image to visit the ABI catalog page on ISSUU. All but the Retail Catalog and 2012 Master Catalog are mine. 

Branding Update

A subtle branding update to a corporate logo-long-outgrown. There was significant pushback by the executive team for a major redesign, despite my best attempts to show the inflexibility of the current (top left) look. Subtly updating to a more flexible, modern logo was our best bet. 

From top left: the old logo, an evolved logo, unsuccessful concept for ditching the "swoosh", and finally, the new logo update to a coherent, professional typeface, consistent weight, and color scheme.